An Introduction To Visual Hierarchy In Web Design

Visual hierarchy uses colour, shape, and spacing to draw a user’s attention to the most important part of a web page. At its best, it will then carry that attention to the next stage in the buying funnel.

What Draws Attention?

Size and colour play a powerful role in captivating users. Your focal point should use a colour that pops against the rest of the page. Using opposite hues on the colour wheel will usually do the trick. Make sure your call-to-action buttons are big, bright, and bold. This doesn’t require you to use a loud and colourful site. White space will give your focal points the attention they deserve.

Typography

Using different heading sizes and body text will structure your page and highlight important sections.

What About Scanning Patterns?

Users generally read from top to bottom and from left to right. You can design for this pattern on pages that are text-dominated. When users scan, they do so from left to right, then down to the bottom left and across. A Z pattern is best for landing pages.

Using Proximity and Alignment

The way you group features can make them appear as a single unit. Experts at web design Cheltenham such as www.absolutecreativemarketing.co.uk/web-design/cheltenham/ will use groupings to make your site more intuitive to use.

Visual hierarchy guides users through your page in a logical, intuitive way while simultaneously making it more attractive to users. It achieves user-friendliness and creates a positive, purposeful user experience.