What is on page SEO and why is it important

On Page SEO is one of the many SEO Services that agencies such as https://www.rycomarketing.ie/seo-services/ offer to clients who are looking to improve their search engine ranking positions. It relates to the optimisation of individual web pages in order to help them rank highly and receive an increase in relevant traffic in search engines such as Google and Bing. Various elements are optimised on the site to make it more attractive to both users and search engines. One of the many reasons that on page SEO is so important is that it dramatically impacts the search engine results pages or SERPs.

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Some of the they factors that lead to effective on page SEO include:

Keyword research and optimisation. This is the process of identifying the keywords and phrases that people use to search for certain topics that might relate to products or services that a business offers. These keywords are then used in the meta description, title tag, URL and throughout the content that is displayed on the website.

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Quality and relevance of content. This is one of the most critical elements of on page SEO. It is important that any content that is displayed on a site is high quality, informative and engaging as well as relevant to the services and products that the business offers.

Internal linking. This is where you link to other pages within your website. This helps the crawlability of the website and the relevance of each of the web pages.