If you have been running your company for a number of years, you may be looking at ways you can transform your business and breathe new life into it. One great way to do this is by upgrading your website. If you have never had a company website, or if it was built many years ago, refreshing and optimising your website can be a great way to transform your business and bring in new customers. In this article, we will explain some key strategies you can implement to upgrade and optimise your company’s website.
One of the best ways you can optimise your website is by ensuring your site is easy to ease and navigate. If the menus on your website are confusing, users may become frustrated and click off your site and try another company. One way you can improve your site is by streamlining the navigation menus. The landing page of your site should give users a brief description of your company and show some engaging content. It should then have clear menu options so users can find what they are looking for. You should also make sure that your website is mobile-responsive, and also can adapt to various screen sizes, so every user gets the same experience.
Upgrading your website is just the first step in making it more successful. You must also invest in SEO (search engine optimisation) to ensure users can easily find it through search engines such as Google. Putting work into SEO will make sure that your website ranks higher on Google searches, so users will be more likely to check out your website. If you do not work on your SEO, then it is unlikely your website will be found. One way to do this is by including keywords that are used in your industry and by customers on your website. You can also contact an SEO Swansea company that can handle all of your SEO for you and get your website ranked very high.
When rebuilding your website, it is important to include a get-in-touch form for users to fill in to get in contact with you. This form should be visible on every page of your site, so the user does not have to spend time looking for it. This type of form is great for turning website views into potential customers.