Having a good website used to be a bonus asset for businesses. Today, it is essential for all companies who want to compete in the marketplace and for those who really want to stand out from the crowd.
Some company owners may question if it is really that important with so many other ways of using the internet to create an online presence, but there is no other way that offers better customisation and levels of control than having your own well-designed website.
Uses of a website
Any good brand strategy agency will advise you that a website is a major asset when it comes to branding and advertising. Quality content, such as vlogs and blogs, can boost engagement, build customer relationships around the world, and serve as the ideal way to advertise and increase transparency, something which the Confederation of British Industry really promotes.
You can also use a website to actively sell products and services and ensure that full product details are easily accessible, something that can increase consumer satisfaction and reduce costly returns.
While agencies such as Really Helpful Marketing, can come up with far-ranging strategies to help build your brand, the advice will often start with ensuring that your website acts as an effective information hub for your products, services, and company. It is the perfect way to provide the answers to FAQs or offer detailed guides and tutorials to boost customer satisfaction and ensure that there is no delay in people getting the information they want about your business.
Is social media not enough?
Many businesses rely heavily on their social media presence and there are advantages to using these instead of a website. For example, pages are extremely easy to create with no technical skills required and free platforms are perfect when money is short. The built-in analytics can also be really useful.
The downside, however, is that you won’t actually own any of the content that you post on social media platforms. This means that it could all be lost if the site goes down (along with your followers).