Five common branding issues and their solutions

Branding is essential for businesses to get their message across and build relationships with customers, but it can be tricky to get it spot-on. If you are struggling with the frustration of feeling your branding isn’t quite right, consider whether it may be due to one of the following problems.

1. A never-ending task

You may be feeling that your branding is never complete, as you continually adjust it in an effort to improve it. This can be time-consuming and with your branding still not feeling quite right, you may hesitate to promote it; what’s more, constant changes can mean your buyers no longer recognise your brand. If this is you, stop and consider your branding as a whole. It may also be worth consulting a brand strategy agency such as https://www.reallyhelpfulmarketing.co.uk/specialist-services/brand-strategy-agency to make sure you get it right.

2. Rebranding doesn’t work

If you have recently made changes, it can be frustrating when they don’t pay off. Rather than jumping into another rebrand, think carefully about what is off about your current one. Remember that slow business may not be a branding issue, so only rebrand if you really need to rather than just to shake things up.

3. Disconnection

Businesses evolve and change, so it may be that your branding no longer accurately reflects the business you are today. To solve this, consider the ways your business has changed and use this to identify which areas of your brand need refreshing.

4. Hard to manage

Brand chaos is a real problem and happens when different parts of your brand do not match up; for example, your social media may not match your website. Gather all your branding in one place and create a brand guide for consistency across every area.

5. Too many ideas

Too many plans for your branding can mean none of them get done. This doesn’t mean your ideas are bad, so write them all down and categorise them by what needs to be done first. Work on the first idea until it is complete.