It takes time and error to build a brand, but with a strong strategy, you can build a successful, strong brand that delivers real results within your target marketplace. But which tips can you use to make your brand work as effectively as possible – without breaking the bank? Here are some great ideas to try:
1. Get your logo in place
Every business needs a great logo as it’s the first thing that customers associate with your brand. Invest in a good logo that really stands out for the right reasons. It needs to be logical, clear, well defined and visually appealing. Once you have it in place, use your logo consistently.
2. Invest in print marketing
The focus today is heavily on digital marketing, but print still plays a vital role. Invest in good business cards, flyers and brochures and you’ll attract customers who prefer to absorb messaging offline, or who avoid online marketing channels altogether.
3. Persuade with great displays
Nothing beats the impact of a great display, whether that’s a POS display in a retail setting, an enticing stand at an event or the windows to your premises. Pay attention to detail and the overall look and feel of your display and make sure it has a real impact.
4. Invest in good signage
A brand strategy agency will tell you that physical premises play a vital role in your branding efforts. Make sure your signs are professional, clean, attractive and on-brand. Tidy up dirty signs, replace cracked ones and invest in adequate signage for directional and informational purposes.
5. Use digital to the max
You’ll need a great website and relevant social media channels to really maximise the value of digital marketing and your brand. Begin with your website and start small, building up relevant, valuable content with SEO-friendly keywords and building a following of customers. Find out more at: www.reallyhelpfulmarketing.co.uk/specialist-services/brand-strategy-agency.
6. Keep listening to customers
Your customers will quickly tell you what works about your logo and where you could be doing more. Invest in their experience above all else – investing in great customer service, excellent products and a superb end-to-end customer experience that encourages people to come back for more.
With time, effort and a great strategy, you can really build a powerful brand that will allow you to be successful in the marketplace and keep customers coming back for more.