Pre show marketing is a great way to increase booth traffic, create brand awareness, and enhance your ROI on trade shows. It can also generate cost-effective advertising. For the best results, develop a pre show marketing plan that includes a mix of traditional and new media techniques. Pre show preparation also includes sorting your stand. For information on Exhibition Stand Hire, try visiting https://www.colourstudios.co.uk/exhibition-design-build/exhibition-stand-hire
Using social media is a great way to create content that is useful for your audience. This type of content can be used to promote upcoming trade show products, share sneak peeks of the exhibit, and engage with your audience on a personal level. By interacting with your followers, you may even receive some helpful feedback.
One of the best ways to make the most of pre-show marketing is to schedule a personal appointment with a prospective customer. You can do this by using a form on your website. A personal touch may convince an attendee to visit your booth.
If you’re not ready to schedule a face-to-face meeting, consider offering a 10% discount on orders to customers who book an appointment prior to the show. The best time to do this is at least a month before the show.
In addition to your website, you can also make use of email blasts and high-impact display ads to announce your presence at the show. Included in your mailing should be a link to your company’s landing page.
You can even send a three-dimensional mailer to attract attendees. These were popular in the past as a way to attract attention and induce quality time at the exhibit.