Converting data to growth
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December 28, 2024Two of the biggest obstacles any company can face are growth and relevancy. When everything on the market is constantly changing, you need to be able to keep up, which can be especially difficult in the sea of data we find ourselves in.
Fortunately, there are ways to maximise your potential and convert this data directly into growth for your company, so let’s break down how.
Insights
Surveying the market is a great way to stay up to speed on goings-on, letting you weigh your company up against the competition directly and take note of any trends you can implement. Whilst finding this data is relatively easy, just 22% of companies are employing data collection practices. This is already a striking figure, but it turns out that as few as 8% use this data to create a personalised experience for their customers.
Naturally, it is difficult to know how to do this yourself without experience. The best way to take advantage of all the data you collect is through a data analysis company, meaning you will receive all the essential information you need filtered down and relayed to you. You can obtain advice and services from companies such as data analysis company.
Tech
If you want to maximise your marketing department, implementing the latest tech and talent will go a long way. AI is still in its early stages but already offers so much potential in terms of time saving and efficiency.
Direct interaction with customers is also important and you want to ensure you are making it easy for them to get in touch, whether by speeding up your response time to calls and emails or making your information and website more accessible.
Remember that planning a campaign is not difficult; the difficulty is in standing out amongst the competition. Staying up to date on the latest tech trends will help, but it is equally important to give them a reason to stay or return.
Maximising your data through analysis or AI can make this a smooth sailing process and help you make time for improving your company in other ways.
