Oftentimes, the first impression a potential customer has of your business is your sign. This is why the design of your sign should be well thought out and executed. There are many different aspects to consider when designing a sign for your business, including colours, fonts, and graphics. A well-designed sign can boost brand awareness and increase sales. For information on Signage Exeter, try visiting https://exeter.nettl.com/signs
The font you choose is a critical factor in your signage. Choose fonts that are easy to read and complement your branding. For example, using display fonts for your headlines and body copy fonts for the text will help to ensure that your message is readable by your customers.
Avoid overcrowding your sign with information or graphics – this can make your message difficult to understand at a glance. If your sign is too confusing, customers may pass it by and not come back.
Your location will also play a role in the design of your sign. For example, if your business is located in a high traffic area, it’s important that your sign be easily visible to passersby. Choosing a colour that is vivid and stands out against the surrounding environment will be important in achieving this.
Negative space is another important element to consider when designing your sign. Negative space refers to the area of your sign that is free of text and graphics. Using white space can enhance readability and create a more balanced and appealing appearance to your sign.